“When a measure becomes a target, it ceases to be a good measure”

An example A developer produces lines of code, that in itself can be measured. Without context, this is just a number. It say’s nothing of quality of the code produced, of value produced for a customer, of lowering of the cost of change1 for future developers working on the produced lines of code. When a manager sets just lines of code as a target, what will be observed is an increase of lines of code produced.

The pitfall here is that without measuring quality2 or other metrics for example, you might not achieve the goal you actually want. Since these other key metrics will suffer from the first measure becoming a target.

Source(s)

Footnotes

  1. I should write something down on the cost of change and how it relates to the cost of software development (Tidy First,Kent Beck)

  2. I should write something about the DORA Metrics.